If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:Ī) highest maximum cost-per-click (CPC) bid

Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear? In order to achieve the best performance possible from text ads, which is a best practice that should be followed?Ī) Use at least five keywords from the ad group directly in the ad textī) Use account statistics and reports to monitor ad performanceĬ) Include words like “find” and “searchA” in the ad textĭ) Include no more than one ad text per ad group On which tab can advertisers see credits for invalid clicks within their AdWords accounts? How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accountsĪ) Add a customized column for “queries” on the Keywords tabī) Use the Ad Preview and Diagnosis Tool on the Tools tabĬ) Review ” Automatic placements” on the Display Network tabĭ) Select the “Details” drop-down menu on the Keywords tab Double check your answers when taking the exam! Using these answers resulted in 85% on the test, so they are not all correct. *Disclaimer: All questions below are from live exams within the month of Nov 2017. Google AdWords Advanced Search Advertising Exam Answers 2018 Google AdWords Advanced Search Advertising Exam Answers

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